Potato chip truck catches fire, burns to a “crisp”

Lays Potato Chip Truck Fire

NEW SMYRNA BEACH, Fla. (WESH) – A Lays potato chip truck went up in flames Sunday morning in New Smyrna Beach, Florida.

The truck was parked outside a CVS pharmacy when emergency crews responded to the blaze. Traffic slowed as motorists caught a glimpse of the burning truck.

The chips, destined for store shelves were destroyed when the truck was literally burned to a crisp.

No injuries were reported at the scene.

The cause of the fire is still under investigation.