Forgot 2 defrost: Butterball gives Thanksgiving help by text

Turkey (NBC Photo)
Turkey (NBC Photo)

NEW YORK (AP) — “Forgot 2 defrost early. What 2 do now?” Butterball, which has been fielding phone calls from Thanksgiving cooks for three decades, is letting people text their turkey-related questions this year for the first time.

The company’s regular phone help line begins Tuesday. Butterball will start to take text message questions on Nov. 17 and continue through Thanksgiving Day. Cooks can text questions to 844-877-3456 at any time of day, since experts — not bots — will be on call 24 hours. People can also still reach out to the company’s experts through email or social media.

While the way people ask questions has changed over the years, Butterball says the most-asked question has remained the same: How long does it take to thaw the turkey?