Consumers are projected to spend $8.4 billion on Halloween celebrations this year, according to a new survey conducted for the National Retail Federation.
While much of that spending will be on costumes, decorations, and candy, some shoppers are getting creative with their trick-or-treat giveaways.
James Kochalka, a well-known cartoonist and graphic novelist who works from Burlington, Vermont, said he plans to give out copies of his new mini-comic featuring his cute ghost character, Johnny Boo.
“It’s just to get kids excited about comics and reading,” Kochalka says.
Packs of 25 mini-books of “Johnny Boo and the Pumpkin Tiger” are hitting select comic book stores nationwide for about $5, as a sort of alternative gift for trick-or-treaters.