BUFFALO, N.Y. (AP) — Hats off to Marshawn Lynch.
While barely saying a word, the Seattle Seahawks running back has created a run on the “Beast Mode” caps he has been wearing at Super Bowl media appearances.
The two baseball caps Lynch has worn this week while answering — or not answering — reporters’ questions have sold out on Lynch’s website, where they’re part of his Beast Mode apparel line.
Buffalo-based New Era Cap Co. makes the caps for Lynch and says it will produce more to meet continuing demand.
New Era is the official cap supplier for the National Football League and is also making the caps the Super Bowl winners will wear on the field after the game.