Topeka groups seeking to develop brand for city

TOPEKA, Kan. (AP) – Groups that promote Topeka are trying to develop a brand for the capital city of Kansas.

The Topeka Capital-Journal reports that the effort is beginning with a survey of what visitors, residents and former residents think about the city.

Visit Topeka spokeswoman Shalyn Murphy said the groups hope to collect at least 1,000 responses. Visit Topeka is working with Downtown Topeka Inc. and the Greater Topeka Chamber of Commerce.

People can take the survey online.

The survey asks nine questions about where people spend their free time, where they take visitors, what makes the city unique, and how people could be persuaded to spend more time and money in Topeka.

The survey also asks people to list the city’s biggest assets. They also are asked to list negative attributes.

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