WICHITA, Kansas – The undefeated Shockers are on an incredible run, but winning may not be all its cracked up to be when it comes to expenses including the cost to travel both to Atlanta and Los Angeles for last year’s Final Four.
“You looked at it on the immediate effect, those expenses obviously weren’t budgeted for, and the amount of money the NCAA tournament immediately issues back to the conference doesn’t cover it. The residual income is more what we’re interested in,” said Darron Boatright, WSU Associate Athletic Director.
The team did so well last year, team expenses were $5.4 million, an increase of 16 percent.
For its part, the NCAA gives the Shockers about $80,000 per year, and they’ll be doing that for the next several years.
“Last year’s, NCAA tournament run is ridiculous, but what this team has already garnered this year from an exposure standpoint, you can’t afford to purchase that,” said Darron Boatright.
Boatright says the exposure leads to an increase in donations and better licensing and trade marketing deals meaning the school can charge companies more to put WU Shock’s picture on a t-shirt.
At the campus bookstore, managers won’t put a number on how much the Shockers success has impacted sales, but it’s certainly helped.
“Our merchandise sales have been going up along with the athletics and the success of the program so right through the Final Four, and it’s continued this year,” said Kevin Konda.
Athletic department leaders say despite the unexpected cost, including a $100,000 bonus for coach Gregg Marshall, the amount of attention WSU gained cannot be calculated.
They say it’s worth every penny.