WICHITA, Kan. – Wichita State University Intercollegiate Athletics Association has selected CBS Collegiate Sports Properties as its exclusive multimedia rights holder for the next ten years, Director of Athletics Eric Sexton announced today. Operating under the designation of Shocker Sports Properties, the group will engage the market with new inventory platforms and strategic initiatives in support of WSU Athletics.
The new partnership will have immediate impact on Shocker Athletics, assuming the department’s television production costs right away as well as assistance with video board and in-venue signage enhancements at Charles Koch Arena, home of Devlin Court. These changes will improve the fan experience and offer additional inventory for corporate partners in each venue.
“We are extremely proud to partner with CBS Collegiate Sports Properties and believe this group will be a welcomed addition to the Wichita community,” said Sexton. “We take great pride in providing an excellent experience for our student-athletes and for our loyal fans, which includes facility enhancements and new fan engagement initiatives.
“CBS Collegiate Sports Properties will provide the opportunities to create additional revenue through maximizing our corporate sponsorship program. We believe this group understands and appreciates our unique athletic, campus and community culture. CBS Collegiate Sports Properties is a natural fit for the Shockers.”
Shocker Sports Properties has hired a General Manager, Scott Stevens, and two Account Executives, Brett Foltz and Evie Haertl.
Shocker Sports Properties will provide new opportunities for current staff to focus on the department’s core values as well as build upon the current foundation of strong external relations. Assistant Athletic Director John Brewer has been elevated to Associate Athletic Director. Brewer will oversee the department’s strategic communications, merging Marketing and Media Relations. In addition, two corporate sales positions transitioned into strategic communications.
“John has been instrumental in taking the marketing and social media platforms in Shocker Athletics to new levels that were previously unrealized,” said Darron Boatright, Senior Associate Athletic Director. “We are pleased to have him on our team and expect continued enhancement in new areas from him in his new role here at Wichita State.”
The partnership with CBS Collegiate Sports Properties begins July 1, 2013.