NEW YORK (AP) — Digital artwork displayed on Times Square’s electronic billboards is going global.
A pilot program that will showcase the works on six continents began rolling out in June.
The first work to be shown is a version of a 3-minute video by singer-songwriter Bjork (byohrk). It is called “Mutual Core” and first appeared nightly in March on Times Square’s digital gallery called Midnight Moment. It’s a program of the Times Square Advertising Coalition and the Times Square Arts.
The video shows the forces of nature exploding across a futuristic landscape.
It’ll be shown on screens in Europe, Antarctica, Australia, African, South America and Asia.
The global program is a partnership between the Times Square Arts and Streaming Museum. Times Square Arts is the public art arm of the Times Square Alliance.