State unveils new branding for local ag products

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WICHITA, Kansas — From the land of Kansas to your dinner table, the state is looking to help consumers identify ag products and services that are produced locally.

Gov. Sam Brownback, the Kansas Department of Agriculture and Green Bay Packers wide receiver and Kansas native Jordy Nelson are teaming up to promote products from local farmers, ranchers and restaurant owners. The products will be marked by a logo with the slogan “From the Land of Kansas.”

“We want the consumer in Kansas to know quickly and easily that this is a Kansas product,” Gov. Brownback said.  “And that if they buy this they’re supporting local producers and processors.”

Brownback, Nelson, and state ag officials unveiled the new branding Saturday at the Wichita Brewing Company and Pizzeria.

Nelson, whose family still runs a farm and restaurant in Leonardville, still helps out there in the off-season, and said he was honored to be the spokesperson for the campaign.

“Obviously, growing up on a farm, agriculture has been a big part of my life,” Nelson said. “And I owe a lot to it for getting me where I am,”

Leaders hope the branding will help consumers make conscious decisions about supporting local businesses.

“A lot of times, you have to convince your own state and say, you know, we’ve got some really cool stuff here, and I don’t know if we’ve promoted them as much as we need to,” Brownback said. “Well, this is us promoting it, telling them this is a really good product, and it’s from your state.”

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